| 
  • If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • Stop wasting time looking for files and revisions! Dokkio, a new product from the PBworks team, integrates and organizes your Drive, Dropbox, Box, Slack and Gmail files. Sign up for free.

View
 

Team Building Visit Report

Page history last edited by wikiuser0001 8 years, 4 months ago

LOCATION: Queensgate/ Huddersfield

 

Mission                                                Fashion and quality at the best price

 

Target group                                          Women and Men of all ages

 

Assortment                                       Apparel, Accessories, cosmetics, home textile

Price Range                       

 

Chain spread                                     Around 2300 stores worldwide in 41 markets

 

Expansion prospects                          10 – 15 % per annum, no franchising

 

 

Online Resources                                Online shop, FaceBook, Twitter, customer club, newsletter

 

Website                                              www.hm.com – online shop, extensive information, lifestyle and image gallery

 

Store location                                   uses the best business locations for stores, always on trend, aggressive prices,    

 

Solid marketing:                               billboards/ media, store/windows

 

 

MERCHANDISING

 


 

Windows and display

  • ·         There are two main windows representing outwear collection for women and children
  • ·         Tidy and clean, non propping/non back wall - aquarium type
  • ·          Well ironed clothes with clear price signs

 

 

Product placement

 

The shop has two floors.

 

First floor:

 

Sale items to create buzz   

  • ·         basics, part of accessories and new products.
  • ·         Aggressive price sign in RED color (on wound racks), to create buzz and lead customers to choose the best price
  •  

Second floor:

Women work wear and  children wear

 

Creative – In-Store visual merchandising

  • ·         Vertical/ horizontal merchandising – used in accessories department. It is eye catchy and easy to find.
  • ·         Product blocking merchandising – used in all cloth wear departments
  • ·         Wall fixture and shelving – used only in women wear. It is pleasant for the eye and draw attention to the display of highlighted product

 

 

 

Buyer

                                  

 

 Wide range of clothes and departments which includes womens, mens and kids wear. Womens wear is more dominant in store with different occasion wear sections. Types of clothes arranged well together however there is a lot put together on the same rails making it more difficult to see what is there.

 

H&M A/W Range  

 

 

Design Department

 

Click on the link above for in depth research into the latest trends in store and catwalk infomation along with the latest designer collaboration for H&M.

 

 

 

Comments (0)

You don't have permission to comment on this page.