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Marketing Manager Research

Page history last edited by wikiuser0004 9 years ago

Store: H&M

Location: Huddersfield - Kingsgate shopping center

Surrounding stores: Newlook, Debenhams, Shoezone.

also in Kingsgate (Wallis, Bank, Office, Pilot, Next, Burtons, Miss Selfridge, River island, Republic Etc)

 

About store location: Located in Kingsgate shopping center which is a very busy shopping area. Newlook one of H&M's main competitors is located next door. Great shopper friendly environment, very easy access for both customers on foot and also driving as there is a carpark which can hold up to 650 cars.

 

Store appearance: Tidy, organized onto rails and also into sections for example knitwear is in the far left hand side, Jackets and winter coats are to the left on entry. Very modern

 

Clothing: Good range of different styles of clothing: Tops, Jumper, Cardigans, Coats, Jackets, Jeans, Leggings, Trousers, Skirts, Shoes, Bags, Tights, Scarves.

 

Price range:

Tops £3.99- £34.99

Knitwear £7.99- £24.99

Jackets up to £34.99

Skirts £3.99-£14.99

Trousers £14.99-£24.99

Jeans £19.99- £29.99

Scarves £7.99- £14.99

Shoes £7.99- £39.99

 

Size Range:

Sizes from 6-16 or Xs-Xl Size 12 being very popular in most ranges of clothing.

 

Customers (in-store): Aged 16- late 30's, Female dressed casually.

 

Other: Items placed close to tills for 'impulse purchasing'. 

 

 

 

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