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Page history last edited by wikiuser0002 8 years, 11 months ago


River Island - Higher level competition

About River Island
"Love fashion. Love River Island.

With over 60 years of fashion retailing experience, River Island is one of the most successful companies on the High Street.

River Island has nearly 300 stores across the UK, Ireland and internationally throughout Asia, the Middle East and Europe.

River Island is known for its stylish and affordable fashion and the unique touches we bring to our collections, which give us standout from the rest of the High Street. Our customers love us for our great going-out looks, amazing denim and fabulous shoes and bags, as well as being the perfect place to pick up everything you could need to get a complete head-to-toe look.

At River Island we try really hard to bring new and original fashion to you, with design at the heart of absolutely everything we do. Almost everything is designed in-house and with one of the largest design teams on the High Street this means we can have fabulous new fashion arriving in-store and online every single week." http://www.riverisland.com/Online/inside-river-island/about-us/river-island/about-us
Competitive Prices: 
H&M                                                           River Island
Tops £3.99- £34.99                                    
Knitwear £7.99- £24.99                               
Jackets up to £34.99                                  
Skirts £3.99-£14.99                              
Trousers £14.99-£24.99                            
Jeans £19.99- £29.99                                
Scarves £7.99- £14.99                          




New Look - Same level competition

About New Look
"Our Brand

New Look is one of the most well-recognised fashion brands in the UK, with high spontaneous brand awareness.

Our brand pillars

The New Look brand is uniquely defined by the following three pillars:

  • Fashion excitement
  • Value
  • Newness

This is where New Look comes in. Our brand pillars of fashion excitement, value and newness are at the heart of everything we do. We deliver irresistible fashion at brilliant prices which means more fashion excitement for our customers - more of those 'Wow! Look what I've just found' moments. This means we can take on the competitors - with genuinely surprising prices and with fashion credentials that set us apart from other value retailers." http://www.newlookgroup.com/newlook/en/aboutus/Whoweare/ourbrand


Competitive Prices: 
H&M                                                           New Look

Tops £3.99- £34.99                                      Tops £2.49 - £30

Knitwear £7.99- £24.99                                Knitwear £16.99 - £29.99

Jackets up to £34.99                                    Jackets £16.99 - £54.99

Skirts £3.99-£14.99                                      Skirts £7.99 - £27.99

Trousers £14.99-£24.99                               Trousers £9.99 £29.99

Jeans £19.99- £29.99                                   Jeans £16.99 - £27.99

Scarves £7.99- £14.99                                 Scarves £2.99 - £14.99




Primark - Lower level competition


"Fashion at Primark

Style, quality and affordable prices all rolled into one at Primark. Go to a store near you for instant style at prices you can afford. And keep going back - we always have different styles for women, men, children and the home" http://www.primark.co.uk/our_products


Competitive Prices: 
H&M                                                           Primark

Tops £3.99- £34.99                                    

Knitwear £7.99- £24.99                               

Jackets up to £34.99                                  

Skirts £3.99-£14.99                              

Trousers £14.99-£24.99                            

Jeans £19.99- £29.99                                

Scarves £7.99- £14.99   



STORE Design


New Look














River Island








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