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H&M business concept is to offer for customers fashion and quality at the best price.

Today the company has around 2300 stores spread across 41 markets. Germany is the biggest operating market, then follows UK and Sweden.

The first H&M store in the United Kingdom was opened in 1976 and was our first outside Scandinavia. H&M is developing well in the British market:

Started in year: 1976
Number of stores of 31/05/2011: 199
Sales in 2010: SEK 8,392m
Online shopping: Yes

The company was established in Sweden in 1974 and today sells clothes, accessories, footwear, cosmetics and home essentials.

Product Range

Womenswear:

• Tops
• Trousers/ jeans/ shorts
• Dresses/ skirts
• Outwear
• Blazers & waistcoats
• Sportswear
• Swimwear
• Lingerie & nightwear
• Horsery
• Accessories
• Shoes
• Cosmetics

Menswear:

• Tops/ Shirts
• Jumpers & cardigans
• Suits & blazers
• Trousers/jeans/ shorts
• Outwear
• Swimwear
• Underwear & socks
• Shoes
• Accessories

Kids-wear:

• Product segmented from newborn to age 14 
  

Home:

• Bedding
• Cushions
• Curtains
• Towels
• Bathroom textiles
• Kitchen linen
• Dinning
• Bags and storage